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Concept 2 Practice Quiz
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Questions in this quiz (7)
1A _____ is a thirty-second “elevator speech” stating the specific benefits a product or service offering provides a buyer, attempting to show superiority to the competition.
- Avalue proposition
- Bbenefit explanation
- Cvalue strategy
- Dbenefit proposition
2Firms always keep the same value propositions when focusing on different groups of customers.
- ATrue
- BFalse
3Economic conditions, government regulations, cultural trends and the competition are considered to be part of the controllable _____ environment.
- Aexternal
- Binternal
- Cmicro
- Dtechnological
4A firm’s strategic analysis states the purpose of the organization and why it exists.
- ATrue
- BFalse
5A company’s objectives should be:
- Arealistic and measurable.
- Bfocused on profit.
- Cgoal driven.
- Dreliable and functional.
6A firm’s strategic analysis states the purpose of the organization and why it exists.
- ATrue
- BFalse
7A product with a high market share and low growth potential is known as a:
- Acash cow
- Bstar
- Cdog
- Dquestion mark
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- Description
- MKTG 2003 Quiz on Concept 2 Practice Quiz, created by Adam Peterson on 26/04/2018.
- Author
- Adam Peterson
- Language
- English
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- 51
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