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Quiz

Marketo - Reporting and Analytics

Yasmin-Lee Collins 10 questions Updated 20 Feb 2019

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Questions in this quiz (10)

  1. 1Which two columns on the Program Performance Report are calculated using acquisition program?
    1. AA. New Names
    2. BB. Total Members
    3. CC. Revenue per New Name
    4. DD. Cost per Member (USD)
    5. EE. Cost per New Name (USD)
    6. FF. Revenue per Member (USD)
  2. 2A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
    What will occur?
    1. AA. The report will return an error for cost per success.
    2. BB. The report will return a null value for cost per success.
    3. CC. The report will identify the last program status as a success and calculate based on that.
    4. DD. The report will identify the first program status as a success and calculate based on that.
  3. 3A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate.
    Which report should be used?
    1. AA. Form Conversion Report
    2. BB. Event Registration Report
    3. CC. Landing Page Activity Report
    4. DD. Landing Page Performance Report
  4. 4Which of the following is not a report that's available in Marketo?
    1. APeople Performance Report
    2. BForm Fill Report
    3. CEmail Performance
    4. DEmail Link Performance
    5. EPeople by Revenue Stage Report
  5. 5What are the benefits of creating a report subscription in Marketo?
    1. AEnables you to download the report whenever you need to
    2. BEnables you to automate the delivery of reports to the recipients of your choosing on a pre-selected day and frequency
    3. CEnables people who are not Marketo users to login and view the report
    4. DIt's a great way to share results and stats with everyone
  6. 6What is the definition of a People Performance Report
    1. AA People Performance Report allows you to view how many leads are in your database
    2. BA People Performance Report measures the growth of your database over time.
    3. CA People Performance Report gives you all the insights into how the leads are performing against your campaigns
    4. DA People Performance Report gives you stats on the individual links in your emails.
  7. 7My Reports are visible to all users in that workspace
    1. ATrue
    2. BFalse
  8. 8What are the two seperate but associated sections in Email Insights?
    1. APerformance
    2. BSends
    3. CAnalytics
    4. DEmail Stats
  9. 9What would you be able to do when using Email Insights Analytics Overview?
    1. ACombine all review all campaign statistics over the past year
    2. BExplore all landing page activity
    3. CCreate a report based on all email and delivery engagement for individual leads
    4. DExplore aggregate data for email delivery and engagement.
  10. 10What are you not able to do when creating a Marketo report in Marketing Activities?
    1. AFilter your report with a smart list
    2. BRe-order report columns
    3. CCombine two reports together to compare stats
    4. DFilter the report by a given timeframe

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Description
Quiz on Marketo - Reporting and Analytics, created by Yasmin-Lee Collins on 15/02/2019.
Language
English
Views
170
History
Created on 15 Feb 2019 · updated on 20 Feb 2019
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mce
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