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Questions in this quiz (18)
1What type of search refers to someone clicking on a free link from a search result page?
- APaid
- BNatural
- COrganic
- DManual
2What does CPC stand for?
- ACost-per-click
- BCost-per-conversion
- CCost-per-connection
3What do you call the web page your audience ends up on when they click your ad?
- AActive page
- BMicro site
- CLanding page
4Google Analytics collects two types of data- metric and dimension. Which of the data types is typically numeric?
- ADimension
- BMetric
5What is another word for a paid medium?
- ACPC
- BCost-based
- CIncome-driven
- DCampaign
6Acquisition reports present data based on what two main factors?
- ASource and quality
- BMedium and means
- CSource and medium
- DOrganic and paid
7What do you call a small snippet of code added to the end of a URL to track the performance of campaigns/content?
- APerformance tracker
- BPPC tag
- CTracking tag
- DUTM tag
8If a goal is completed multiple times during a user's session, it will be counted as multiple conversions.
- ATrue
- BFalse
9What is a keyword phrase?
- AA phrase describing your product or service that you choose to help determine when and where your ad can appear
- BA single phrase that is repeated frequently in marketing materials to build brand awareness.
- CA specific phrase that must be searched by a user to trigger an ad.
10In Google Analytics, which of the following metrics would most strongly suggest a poorly performing landing page?
- ABounce Rate < 90%
- B% New Visits > 90%
- CSession Duration > 5 minutes
- DBounce Rate > 90%
- EGoal Conversion Rate > 20%
11A visit to a website that includes multiple pageviews and interactions is considered a single session.
- ATrue
- BFalse
12What does a "medium" tell you about a user?
- AHow long a person spends on your website
- BWhat device a person uses to view your website
- CHow a person found your website
- DHow a person interacts with your website
13Would you want your pages per session to be high or low?
- AHigh
- BLow
14What makes up an ad group?
- AGoogle accounts, Google search results and target demographics
- BGoogle search keywords, ads and Google Display placements
- CTarget demographics, Google search keywords and ads
- DDigital display ads, print ads and radio and television ads
15What does RFI stand for?
- AReturn for information
- BRequest for information
- CRemoved from intel
- DRequest for interaction
16What is SEO?
- AStealth engagement optimization
- BSearch engine organization
- CSearch engagement operations
- DSearch engine optimization
17What is SEM?
- ASearch engine management
- BSearch engine marketing
- CStealth engagement management
- DStealth enrollment management
18What are display ads?
- AA form of online paid advertising that is typically a designed image or a photo and copy.
- BA form of print media that is typically showcased in large, public spaces.
- CAny ad that combines both an image and copy.
Information
- Description
- Quiz on Google Analytics Quiz, created by Rachel Elizabeth Traub on 23/07/2019.
- Author
- Rachel Elizabeth Traub
- Language
- English
- Views
- 1
- Rating
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