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Services part 3

nathaniel Zelaya 10 questions

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Questions in this quiz (10)

  1. 1What are the levels of a service product?
    1. AAugmented product
    2. BNone of these are correct
    3. CActual product
    4. DCore product
  2. 2The actual or "tangible" product is missing as services are intangible. the core and augmented aspects remain?
    1. ATrue
    2. BFalse
  3. 3Select all that apply to processing (service strategy)?
    1. APeople processing (transportation services, health clubs)
    2. BPossession processing (lawn or car repairs)
    3. CMental stimulus processing (experiential)
    4. DA and E only
    5. Einformational processing (accounting, training, financial services)
    6. FNone of these are correct
  4. 4Select all that apply to the promotion strategy?
    1. AStressing tangible clues
    2. BC and D only
    3. CUsing personal information sources
    4. DEngage in post-purchase communication
    5. ECreate a strong organizational image
    6. FNone of these are correct
  5. 5What are the three levels to the Service Marketing Triangle?
    1. ACompany
    2. BAugmented product
    3. CCustomers
    4. DBrand elements
    5. EEmployees
  6. 6"Facilitating promises"
    1. AInternal marketing
    2. BExternal marketing
    3. CInteractive marketing
  7. 7"Making promises"
    1. AInternal marketing
    2. BExternal marketing
    3. CInteractive marketing
  8. 8"Keeping promises"
    1. AInternal marketing
    2. BExternal marketing
    3. CInteractive marketing
  9. 9Select all that apply to understanding the service experience?
    1. Aall products, be they goods or services, deliver a bundle of benefits to the customer.
    2. BManaging the servicescape.
    3. CThe service experience demonstrates that consumers are an integral part of the service process.
    4. Dnone of these are correct
    5. EThe benefit concept is the encapsulation of these benefits in the consumer's mind.
  10. 10Economic value progresses from commodities to goods to services to experiences.
    1. ATrue
    2. BFalse

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Description
Quiz on Services part 3, created by nathaniel Zelaya on 06/04/2020.
Language
English
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