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Positioning statements: benefits, barriers and competition

Whitney Slavin 10 questions

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Questions in this quiz (10)

  1. 1what an audience is giving up or how difficult a behavior is
    1. Abarriers
    2. Bbenefits
    3. Ccompetition
    4. Dinfluential others
  2. 2what will an audience get if they engage in the recommended behavior?
    1. Acompetition
    2. Bbenefits
    3. Cinfluential others
    4. Demotional appeal
    5. Ewillingness
  3. 3designing the organizations actual and perceived offering in such a way that in lands and occupies a distinctive place in the minds of your target audience.
    1. Apositioning
    2. Btheory
    3. Cemotional appeal
    4. Dlogical appeal
  4. 4we want a TARGET AUDIENCE to see DESIRED BEHAVIOR as SET OF BENEFITS as more important and beneficial than COMPETITION or COMPETTING BEHAVIOR, is the formula for??
    1. Apositioning statement
    2. Bbenefit- competition ratio
    3. Cinfluential others
    4. Dbenefit-barrier ratio
  5. 5focusing on barriers to overcome is what kind of positioning statement strategy?
    1. Abarrier focused
    2. Bbehavior focused
    3. Crepositioning
    4. Dcompetition focused
    5. Ebenefit focused
  6. 6focusing on the clear benefit is what kind of positioning statement strategy?
    1. Abenefit focused
    2. Bcompetition focused
    3. Cbehavior focused
    4. Dbarrier focused
  7. 7by decreasing the benefit of the competing behavior, and increasing the benefit of the desired behavior, is which competitive strategy?
    1. Abenefit-to-benefit superiority
    2. Bbenefit-to-cost superiority
    3. Ccost-to-cost superiority
    4. Dcost-to-benefit superiority
  8. 8the competitive strategy which decreases benefits of competition behavior and decreasing costs/barriers to desired behavior is known as
    1. Abenefit-to-benefit superiority
    2. Bcost-to-benefit superiority
    3. Cbenefit-to-cost superiority
    4. Dcost-to-cost superiority
  9. 9increasing the cost/barrier of a competiting behavior, while also increasing the benefit's of a desired behavior is what superiority?
    1. Acost-to-benefit
    2. Bbenefit-to-cost
    3. Cbenefit-to-benefit
    4. Dcost-to-cost
  10. 10increasing the costs of a competing behavior and decreasing the cost of a desired behavior
    1. Abenefit-to-benefit
    2. Bcost-to-cost
    3. Cbenefit-to-cost
    4. Dcost-to-benefit

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Description
Quiz on Untitled, created by Whitney Slavin on 08/04/2015.
Language
English
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