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Quiz

Adobe Analytics Certification Test

Winona Mortley 11 questions

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Questions in this quiz (11)

  1. 1What is a 'Single Page Visit'?
    1. AThe number of visits where only one Page View has been recorded during the entire visit.
    2. BA single hit visit where there is only one Page View, and no other Link Event or server call has occurred.
    3. CWhen the user scrolls down the page without interacting (clicking) with the page at all and then closes their browser
    4. DWhen the same value is recorded consecutively.
  2. 2All metrics are available in all reports.
    1. ATrue
    2. BFalse
  3. 3Page views do not include reloads and user’s clicks of the back button.
    1. ATrue
    2. BFalse
  4. 4Choose the correct description of conversion variables (eVars).
    1. APersistent variables that they hold their value for more than one page.
    2. BNon-persistent variables that track page level activity.
    3. CProvides information about who and what type of visitors are viewing the site.
    4. DTracks roughly where a visitor is physically located.
  5. 5What is the 'Next Page Flow' report?
    1. AA report that shows you an exhaustive list of pages visitors go to after viewing the chosen page.
    2. BA report that shows you, from a selected page, the pages visitors most often visited before the selected page.
    3. CA report that shows the number of visitors who successfully visited a specified sequence of pages, as well as the number of visitors who moved to the next step or fell out of the sequence.
    4. DA report that shows you, from a selected page, the next pages visitors most often visit after the selected page.
  6. 6UTM codes are extra text added to the end of the URLs to track Internal Campaigns.
    1. ATrue
    2. BFalse
  7. 7A visitor views his first page at 9:00am, then goes to the second page at 9:15am and views his third page at 10:30am. How many visits would that be?
    1. A1
    2. B2
    3. C3
    4. D4
  8. 8Props (Conversion variables) persist between pages.
    1. ATrue
    2. BFalse
  9. 9What kind of value does 'Tracking Code' have?
    1. ADimension
    2. BDate
    3. CMetric
    4. DEvent
  10. 10Which one of these should you use to block particular referring pages for your site?
    1. AExclude by IP address
    2. BInternal URL filters
    3. CConfiguration
    4. DReferring Domain

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Description
Test your knowledge in Adobe Analytics with this 30 minute quiz and receive your certification.
Language
English
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