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Quiz

Media terms and basic calculations

Asta Kyguoliene 16 questions

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Questions in this quiz (16)

  1. 1Total number of opportunities to see provided by the campaign ir called:
    1. AReach
    2. BImpressions
    3. CGRP
    4. DGross impressions
  2. 2Reach of Nike campaign "Just do it" - 75.
    Universe of teritory A - 20 mln.
    How many people saw any ad of the campaign at least once?
    1. A15 mln
    2. B20 mln
    3. C5 mln
  3. 3The main difference between GRP and Reach is that GRP measures audience that saw the ad at least once and Reach counts all contacts.
    1. ATrue
    2. BFalse
  4. 4There are 206,1 mln people in Brazil. In 2014 the opening game between Brazil and Croatia (2014 FIFA World Cup) was watched by 42.9 mln people in Brazil.
    What was the rating of the game Brazil-Croatia in Brazil?
    1. A20
    2. B0.2
    3. C2
  5. 5GRP 70 is equal to Reach 70.
    1. ATrue
    2. BFalse
  6. 6You are responsible for the advertising of women running marathon. You consider between 2 options.
    Option A - advertising in weekly magazine X:
    Frequency 4
    Circulation 45.000
    Costs 50.000 $
    Option B - advertising during radio show Y:
    Frequency 2
    Impressions 100.000
    Costs 52.000 $
    Which media would you choose based ONLY on cost efficiency?
    1. AA
    2. BB
  7. 7What does it mean: GRP 250?
    1. ATarget audience was reached at 2.5 times
    2. BThere was reached 250% of audience
    3. CThere was reached 250% of target audience
    4. DSuch number can not exist, cause GRP can not exceed 100%
  8. 8You put total 6 sport equipment ads during 3 tennis matches.
    Tennis match A - rating 1.9 (2 ads)
    Tennis match B - rating 1.2 (2 ads)
    Tennis match C - rating 0.8 (2 ads)
    What is the GRP of your schedule?
    1. A3.9
    2. B7.8
    3. C6
  9. 9You put total 6 sport equipment ads during 3 tennis matches.
    Tennis match A - rating 1.9 (2 ads)
    Tennis match B - rating 1.2 (2 ads)
    Tennis match C - rating 0.8 (2 ads)
    Total costs for your schedule - 100.000$
    What measure indicates costs of on rating point?
    1. ACPP
    2. BCPT
  10. 10You put total 6 sport equipment ads during 3 tennis matches.
    Tennis match A - rating 1.9 (2 ads)
    Tennis match B - rating 1.2 (2 ads)
    Tennis match C - rating 0.8 (2 ads)
    Total costs for your schedule - 100.000$
    What is CPP?
    1. A12820
    2. B0.078
    3. C25641
    4. D0.036

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Description
The goal - to test you understanding of media terms and basic calculations. Data in given questions are fictitious.
Language
English
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