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Questions in this quiz (4)
1What are the Four types of consumer behaviors?
- AHabitual Buying, Need For Variety, Consumer Process, Complex
- BComparative Seeking , Complex , Variety Seeking, Cognitive Dissonance
- CCognitive Dissonance , Need For Variety, Consumer Process, Complex
- DVariety Seeking , Complex , Dissonance Reducing , Habitual Buying
2Choose the components of Hierarchy Effects Model, in order form,
- AKnowledge, Liking, Awareness, Preference, Purchase, Conviction
- BAwareness, Knowledge , Liking, Preference, Conviction, Purchase
- CPreference, Awareness, Knowledge , Liking, Conviction, Purchase
- DKnowledge , Liking, Conviction, Purchase, Preference, Awareness,
3What is market map ?
- AA market map illustrates the range of “positions” that a product can take in a market based on two dimensions that are important to customers.
- BA market map illustrates the range of “dimensions” that a product can take in a market based on four positions that are important to customers.
- CA market map illustrates the range of “positions” that a product can take in a market based on three positions that are important to the company
- DA market map illustrates the range of “dimensions” that a product can take in a market based on fourteen positions that are important to company
4How product strategy works
- AMarket Implementation
Planning
Outsourcing
Income - BMarket Penetration
Product Development
Market Development
Diversification - CDiversification
Outsourcing
Market Development
Planning - DIncome
Diversification
Product Development
Market Penetration
- AMarket Implementation
Information
- Description
- Quiz on Untitled, created by Khan Imran on 17/12/2017.
- Author
- Khan Imran
- Language
- English
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