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14247916
SM - Kapitel 08 - Strategy Generation & Selection
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SM - Kapitel 08 - Strategy Generation & Selection
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almost 6 years ago
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Resource summary
Question 1
Question
Which stage in the strategy-formulation framework focuses on generating feasible alternative strategies?
Answer
Input
Output
Decision
Throughput
Matching
Question 2
Question
Which stage of the strategy-formulation framework includes an IFE Matrix and the Competitive Profile Matrix?
Answer
Input
Matching
Decision
Penetration
Research
Question 3
Question
Which matrix is included in the decision stage for the strategy formulation framework?
Answer
Internal Factor Evaluation (IFE) Matrix
Quantitative Strategic Planning Matrix (QSPM)
Boston Consulting Group (BCG) Matrix
Grand Strategy Matrix
Strategic Position and Action Evaluation (SPACE) Matrix
Question 4
Question
Which of the following is NOT one of the steps involved in constructing a SWOT Matrix?
Answer
List the firm's key external threats.
Match internal strengths with external opportunities, and record the resultant SO strategies in the appropriate cell.
Match internal strengths with external threaths, and record the resultant ST strategies.
List the firm's external weaknesses.
List the firm's external opportunities.
Question 5
Question
Which of these is NOT a SPACE Matrix quadrant?
Answer
Aggressive
Defensive
Competitive
Offensive
Conservative
Question 6
Question
In the BCG Matrix, which element represents the industry growth rate in sales, measured in percentage terms?
Answer
X-axis
Y-axis
first quadrant
second quadrant
third quadrant
Question 7
Question
In the BCG-Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a
Answer
star
cash cow
cat
question mark
dog
Question 8
Question
In the BCG Matrix, which strategy would be most appropriate for a division classified as a dog?
Answer
market penetration
market development
product development
retrenchment
forward integration
Question 9
Question
What analytical tool has four quadrants based on two dimensions: competitive position and market growth?
Answer
Competitive Profile Matrix (CPM)
Internal-External (IE) Matrix
Strategic Position and Action Evaluation (SPACE) Matrix
Grand Strategy Matrix
Quantitative Strategic Planning Matrix (QSPM)
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