Packaging Promotion and Labelling

Start with confectionery packaging

Promotional packaging of confectionery is a starting point for exploring the decisions shown on this page. Its branches cover sizes, materials, promotional features, manufacturing processes, environmental issues and cost. They also include target audience, legal packaging information and lettering.

After that, look at Promotional Packaging of Confectionery. This map also covers materials and promotional features, with notes on function, seal strength and shelf life. Compare the ideas in the maps to see how they organize the topic.

Practice the key words

The Labelling and packaging key words flashcard deck gives you terms to work through alongside the maps. It includes net weight, biodegradable, recycled and sustainability, as well as definitions for terms such as tampering and mislead.

Work through the cards, then return to a map and look for related ideas. For example, use the sustainability terms as a starting point for reading the branches on environmental issues. The page has no quizzes, so the cards offer another way to practice the vocabulary.

Explore displays and labelling

Innocent Super Smoothies POS brings together advertising, materials, colors and graphic layers. Frijj Point-of-Sales Display covers requirements, sustainability, materials, costs and location. Use the maps to compare the considerations listed for each display.

The Labelling mind map includes the British Standards Institution kitemark and the CE mark, with notes about the assessments associated with them. It offers a different focus from the packaging and display maps.

Connect the resources

These resources form the Packaging Promotion and Labelling section of the Packaging Design unit in Design and technology. Taken together, the maps and cards let you move between packaging features, display requirements and labelling vocabulary. Choose a map to explore, then use the flashcards to revisit its related terms.