Business management Marketing

Descripción

National 5 Business Studies Test sobre Business management Marketing, creado por Luke Nicolson el 14/11/2018.
Luke Nicolson
Test por Luke Nicolson, actualizado hace más de 1 año
Luke Nicolson
Creado por Luke Nicolson hace más de 5 años
10
1

Resumen del Recurso

Pregunta 1

Pregunta
What are markets?
Respuesta
  • Markets are a place where goods and services are sold.
  • Markets are the full name of Mars
  • Markets are how the world is segmented

Pregunta 2

Pregunta
marketing is important as it: can [blank_start]attract[blank_end] new customers, allow the business to [blank_start]enter[blank_end] new markets, help the business [blank_start]grow[blank_end], and [blank_start]increase[blank_end] profit.
Respuesta
  • grow
  • shrink
  • lose money
  • enter
  • leave
  • destroy
  • attract
  • lose
  • hurt
  • increase
  • decrease
  • lose

Pregunta 3

Pregunta
Markets can be segmented in a number of ways.
Respuesta
  • True
  • False

Pregunta 4

Pregunta
Select which of these are ways to segment a market.
Respuesta
  • gender.
  • age.
  • occupation.

Pregunta 5

Pregunta
The [blank_start]four[blank_end] P's of marketing are product, price, [blank_start]promotion[blank_end] and place.
Respuesta
  • four
  • promotion

Pregunta 6

Pregunta
The price charged is lower than that of the competition. [blank_start]Low price.[blank_end] The price charged is higher than that of the competition. [blank_start]High price.[blank_end] The price charged is lower than normal for a short period of time. [blank_start]Promotional pricing[blank_end] The cost of making the product is calculated before a percentage is added. [blank_start]Cost-plus pricing[blank_end] The price charged makes the customer believe it is cheaper than it actually is. [blank_start]Psychological pricing[blank_end]
Respuesta
  • Low price.
  • High price.
  • Promotional pricing
  • Cost-plus pricing
  • Psychological pricing

Pregunta 7

Pregunta
Delivery by road is more expensive than other methods
Respuesta
  • True
  • False

Pregunta 8

Pregunta
Air transport is
Respuesta
  • Fast
  • Slow
  • Door-to-door
  • Able to transport large items
  • Able to transport lots of little items
  • Able to deliver around the world
  • Only able to deliver to areas on the same block of land
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