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Search Marketing: Quality Score

isaac2069 4 preguntas

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Preguntas del test (4)

  1. 1What is the name of Google's search engine advertising product?
    1. Apaper click
    2. Badcenter
    3. Cadwords
    4. Dpay per click
  2. 2How is quality score defined?
    1. Aa number from 1-5, with 1 being best, and 5 being worst
    2. Ba number from 1-10, with 10 being best, and 1 being worst
    3. Ca rank of either low, med or high
    4. Da thumbs up icon (good) or a thumbs down icon (bad)
  3. 3Which factors determine the order of ads in a google results page?
    1. Athe price the advertiser bids
    2. Bthe quality score of the ad
    3. Cthe price the advertiser bids and the quality score of the ad
    4. Dthe quality score of the ad, plus a randomization factor
  4. 4How can you improve the quality score of your ads?
    1. Achoose keywords relevant to your services
    2. Bwrite good ads
    3. Ccreate good landing pages
    4. Dall of the above

Información

Descripción
This video explains quality score simply: https://www.youtube.com/watch?v=fZU3UA2Grlc watch the video and then answer the quiz
Idioma
English
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42
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