Google AdWords Fundamentals

Description

AdWords Fundamentals Test
Ibrahim Mohamed
Quiz by Ibrahim Mohamed, updated more than 1 year ago
Ibrahim Mohamed
Created by Ibrahim Mohamed over 5 years ago
16
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Resource summary

Question 1

Question
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Answer
  • generate many clicks and conversions
  • generate many impressions and very few conversions
  • contain more than two words in the phrase
  • contain words that are duplicated in a display campaign

Question 2

Question
What is a benefit of online advertising with Google AdWords?
Answer
  • Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  • Ads can include up to 50 characters for the first three lines of ad text
  • Ads are displayed to users who are searching for a particular product of service
  • Advertisers can pay to place their websites in the natural search results
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