An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

generate many impressions and very few conversions

generate many clicks and conversions

contain more than two words in the phrase

contain words that are duplicated in a display campaign

What is a benefit of online advertising with Google AdWords?

Ads are displayed to users who are searching for a particular product of service

Advertisers can identify the Internet Protocol (IP) address of users who are searching for products

Ads can include up to 50 characters for the first three lines of ad text

Advertisers can pay to place their websites in the natural search results

Quiz

Ibrahim Mohamed 2 questions

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1An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
1. Agenerate many clicks and conversions
2. Bgenerate many impressions and very few conversions
3. Ccontain more than two words in the phrase
4. Dcontain words that are duplicated in a display campaign
2What is a benefit of online advertising with Google AdWords?
1. AAdvertisers can identify the Internet Protocol (IP) address of users who are searching for products
2. BAds can include up to 50 characters for the first three lines of ad text
3. CAds are displayed to users who are searching for a particular product of service
4. DAdvertisers can pay to place their websites in the natural search results