7148015
Descripción
Test por Heavyn Wilbern, actualizado hace más de 1 año
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Creado por Heavyn Wilbern
hace más de 7 años
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Pregunta 1
Pregunta
a powerful form of communication that includes a speaker who has a reason for speaking, an audience that gives the speaker attention, and a message that is meant to accomplish a specific purpose
Respuesta
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public speaking
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audience analysis
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anecdotes
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demographics
Pregunta 2
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a highly systematic process of getting to know one's listeners relative to the topic and speech occasion.
Respuesta
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plagarism
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statistics
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surveys
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audience analysis
Pregunta 3
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sameness, as applied to a public speaker and his or her audience
Respuesta
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directories
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homogeny
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statistics
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scientific research findings
Pregunta 4
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a statement that expresses both he topic and the general speech purpose in action form and in terms of the specific objectives the speaker hopes to achieve with his or her presentation
Respuesta
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specific purpose statement
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thesis statement
Pregunta 5
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a statement that conveys the central idea or core assumption about the speaker's topic
Respuesta
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thesis statement
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specific purpose statement
Pregunta 6
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the opinion or judgment of an expert, a professional in his or her field
Respuesta
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expert testimony
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lay testimony
Pregunta 7
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the opinion of a nonexpert who has personal experience of or has witnessed an event related to the speaker's topic
Respuesta
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lay testimony
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expert testimony
Pregunta 8
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hard numbers and facts that are particularly useful for public speeches on medicine, health, media, or the environment
Respuesta
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scientific reearch findings
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anecdotes
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surveys
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statistics
Pregunta 9
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information provided in numerical form
Respuesta
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statistics
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anecdotes
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scientific research findings
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surveys
Pregunta 10
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brief, personal stories that have a point or a punch line
Respuesta
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scientific research findings
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surveys
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anecdotes
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statistics
Pregunta 11
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to solicit answers to a question or series of questions related to one's speech topic from a broad range of individuals
Respuesta
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scientifc research findings
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statistics
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surveys
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anecdotes
Pregunta 12
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a type of secondary resource that is created and maintained by people rather than automatically by computers; guides visitors to the main page of a Web site organized within a wider subject category.
Respuesta
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library gateways
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directories
Pregunta 13
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a collection of databases and information sites arranged by subject, generally reviewed and recommended by experts (usually librarians).
Respuesta
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directories
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library gateways
Pregunta 14
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a program that indexes Web content and searches all over the Web for documents containing specific keywords that the researcher has chosen.
Respuesta
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search engines
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metasearch engines
Pregunta 15
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a search engine that scans multiple search engines simultaneously.
Respuesta
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metasearch engines
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search engines
Pregunta 16
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the quality, authority, and reliability of a source of information
Respuesta
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plagarism
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running bibliography
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credibility
Pregunta 17
Pregunta
a pattern of speech arrangement that present the main points of a message forward (or backwards) in a systematic, time-related fashion
Respuesta
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chronological pattern
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topical pattern
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primacy-recency effect
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spatial pattern
Pregunta 18
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a pattern of speech arrangement that is based on organization into categories, such as persons, places, things, or processes
Respuesta
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chronological pattern
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topcial pattern
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primacy-recency effect
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spatial pattern
Pregunta 19
Pregunta
a pattern of speech arrangement that arranges main points in terms of their physical proximity or position in relation to each other (north to south, east to west, bottom to top, left to right, outside to inside, and so on).
Respuesta
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topical pattern
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spatial pattern
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primacy-recency effect
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chronological pattern
Pregunta 20
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a pattern of speech arrangement that involves dramatizing an obstacle and then narrowing alternative remedies down to the one the speaker wants to recommend.
Respuesta
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motivated sequence pattern
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narrative pattern
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cause-effect pattern
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problem-solving pattern
Pregunta 21
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a pattern of speech arrangement that organizes the message around cause-to-effect or effect-to-cause relationships.
Respuesta
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narrative pattern
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cause-effect pattern
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motivated sequence pattern
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problem-solution pattern
Pregunta 22
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a pattern of speech arrangement that entail five phases based on the psychological elements of advertising: attention, need, satisfaction, visualization, and action.
Respuesta
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problem-solving pattern
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narrative pattern
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motivated sequence pattern
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cause-effect pattern
Pregunta 23
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a pattern of speech arrangement that ties points together in a way that present a vivid story, compete with characters, setting, plot, and imagery.
Respuesta
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motivated sequence pattern
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cause-effect pattern
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problem-solving pattern
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narrative pattern
Pregunta 24
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in a persuasive speech, a challenge to listeners to act in response to the speech, see the problem in a new way, or change their beliefs, actions, and behavior
Respuesta
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grab listeners' attention
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call to action
Pregunta 25
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a draft outline the speaker will use, and possibly revisit and revise continually, throughout the preparation for a speech; also known as a working outline
Respuesta
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preparation outline
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speaking outline
Pregunta 26
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the final speech plan, complete with details, delivery tips, and important notes about presentation aids, also known as the delivery outline.
Respuesta
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speaking outline
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preparation outline
Pregunta 27
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the nervousness one experiences when one knows that one has to communicate in front of an audience
Respuesta
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special occasion speeches
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public speaking anxiety
Pregunta 28
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a form of public speaking in which the speech is committed to memory
Respuesta
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manuscript
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oratory
Pregunta 29
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a style of public speaking that is spontaneous , without any warning or preparation
Respuesta
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impromptu speaking
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extemporaneous speaking
Pregunta 30
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a style of public speaking that involves delivery with few or no notes, but for which the speaker carefully prepares for in advance
Respuesta
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extemporaneous speaking
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impromptu speaking
Pregunta 31
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a reference to source materials that the speaker mentions in the narrative of a speech
Respuesta
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oral citation
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manuscript
Pregunta 32
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a form of public speaking intended to increase the audience's understanding or knowledge
Respuesta
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persuasive speaking
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informative speaking
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public speaking
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exploratory speaking
Pregunta 33
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presenting facts and information in a straight forward and evenhanded way, free of influence from the speaker's personal thoughts and opinions
Respuesta
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objective
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subjective
Pregunta 34
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presenting fact and information from a particular point of view
Respuesta
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subjective
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objective
Pregunta 35
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an approach to conveying information that involves painting a mental picture fro the audience
Respuesta
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descriptive presentation
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receptive audience
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explanatory speeches
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informative speaking
Pregunta 36
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a speech that answers the question "Why?" or "What does that mean?" by offering thorough explanations of meaning
Respuesta
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demonstrative speeches
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definitional speeches
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explanatory speeches
Pregunta 37
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a speech that answers how questions by showing an audience the way something works
Respuesta
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demonstrative speeches
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definitional speeches
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explanatory speeches
Pregunta 38
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a presentation whose main goal is to provide answers to "what" questions by explaining to an audience what something is.
Respuesta
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definitional speeches
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demonstrative speeches
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explanatory speeches
Pregunta 39
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the act of using manipulation, threats, intimidation, or violence to gain compliance.
Respuesta
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anchor position
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hostile audience
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coercion
Pregunta 40
Pregunta
speech that is intended to influence the attitudes, belief, and behavior of an audience.
Respuesta
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persuasive speaking
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explanatory speeches
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public speaking anxiety
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informative speaking
Pregunta 41
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our general evaluation of people, ideas, objects, or events.
Respuesta
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attitude
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belief
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behavior
Pregunta 42
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the way in which people perceive reality; our feelings about what is true and real and how confident we are about the validity of something
Respuesta
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beliefs
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behavior
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attitudes
Pregunta 43
Pregunta
observable communication, including both verbal and nonverbal messages; the manner in which we act or function in response to our attitudes and beliefs
Respuesta
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belief
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attitudes
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behavior
Pregunta 44
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a claim of what is or what is not
Respuesta
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proposition of value
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proposition of policy
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proposition of fact
Pregunta 45
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a claim about what goal, policy, or course of action should be pursued
Respuesta
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proposition of policy
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proposition of fact
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proposition of value
Pregunta 46
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a claim about something's worth
Respuesta
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proposition of policy
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proposition of value
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proposition of fact
Pregunta 47
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the theory that a speaker's ability to successfully persuade an audience depends on the audience's current attitudes or disposition toward the topic
Respuesta
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cognitive dissonance theory
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social judgment theory
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relationship
Pregunta 48
Pregunta
an audience that opposes the speaker's message and perhaps the speaker personally; the hardest type of audience to persuade
Respuesta
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receptive audience
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neutral audience
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hostile audience
Pregunta 49
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an audience that falls between the receptive audience and the hostile audience; neither supports nor opposes the speaker.
Respuesta
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hostile audience
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neutral audience
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receptive audience
Pregunta 50
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an audience that already agrees with the speaker's viewpoints and message and is likely to respond favorably to the speech
Respuesta
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hostile audience
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receptive audience
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neutral audience
Pregunta 51
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an interaction between two parties that is deliberate and purposeful for at least one of the parties involves
Respuesta
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performance appraisals
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exit interview
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interview
Pregunta 52
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an interview that employers hold with employees who opt to leave the company, to identify organizational problems that might affect future employee retention.
Respuesta
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performance appraisals
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exit interview
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interview
Pregunta 53
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the process of using interconnected groups or associations of persons one knows to develop relationships with their connections whom one does not know.
Respuesta
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interview
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performace appraisals
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exit interview
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networking
Pregunta 54
Pregunta
an interview designed to review an individual or party's accomplishments and develop goals for the future; used in corporate and academic environments
Respuesta
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performance appraisals
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selection interview
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networking
Pregunta 55
Pregunta
an interview whose primary goal is to secure or fill a position within an organization
Respuesta
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selection interview
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exit interview
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networking
Pregunta 56
Pregunta
a printed summary of one's education, work experiences, and accomplishments
Respuesta
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resume
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cover letter
Pregunta 57
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a one-page letter indicating interest in a specific position
Respuesta
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resume
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cover letter
Pregunta 58
Pregunta
an audience's position on a topic at the outset of the speech
Respuesta
-
Elaboration Likelihood Model
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Maslow's hierarchy of needs
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anchor position
Pregunta 59
Pregunta
a model that highlights the importance of relevance to persuasion and holds that listeners process persuasive messages by one of two routes, depending on how important the message is to them.
Respuesta
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anchor position
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Elaboration Likelihood Model
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Maslow's Hiierarchy of Needs
Pregunta 60
Pregunta
critically thinking about the speaker's message, questioning it, and seriously considering acting on it; occurs when listeners are motivated and personally involved with the content of the message.
Respuesta
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central processing
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peripheral processing
Pregunta 61
Pregunta
giving little thought to a message or even dismissing it as irrelevant, too complex to follow, or simply unimportant, occurs when listeners lack motivation to listen critically or unable to do so.
Respuesta
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central processing
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peripheral processing
Pregunta 62
Pregunta
a form of rhetorical proof that appeals to ethics and concerns the qualifications and personality of the speaker
Respuesta
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pathos
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logos
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ethos
Pregunta 63
Pregunta
a form of rhetorical proof that appeals to logic and is directed at the audience's reasoning on a topic
Respuesta
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ethos
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pathos
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logos
Pregunta 64
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a form of rhetorical proof that concerns the nature of the audience's feelings and appeals to their emotions.
Respuesta
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logos
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ethos
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pathos
Pregunta 65
Pregunta
an organizational pattern for persuasive speaking in which the speaker begins by presenting main points that are opposed to his or her own position and then follows them with main points that support his or her own position.
Respuesta
-
refutational organizational pattern
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comparative advantage pattern
Pregunta 66
Pregunta
an organizing pattern for persuasive speaking in which the speaker shows that his or her viewpoint is superior to the other viewpoints on the topic
Respuesta
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refutational organizational pattern
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comparative advantage pattern
Pregunta 67
Pregunta
the occurrence of medicated communication on a very broad scale
Respuesta
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mass communication
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mediated communication
Pregunta 68
Pregunta
the use of technology to deliver messages between sources and receivers
Respuesta
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mass communication
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mediated communication
Pregunta 69
Pregunta
the merging of traditional mass communication with digital computing and telecommunication technologies
Respuesta
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low culture
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exponentiality
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media convergence
Pregunta 70
Pregunta
the economic principle that relatively few items bring most of the income to a particular industry, while the rest only add a little
Respuesta
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exponentiality
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media convergence
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low culture
Pregunta 71
Pregunta
entertainment that appeals to most people's baser instincts, typified by lurid, sensational images and stories charged with sex, violence, scandal, and abuse
Respuesta
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low culture
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media convergence
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exponentiality
Pregunta 72
Pregunta
in mass media, the process of targeting smaller, specific audiences; also known as rich marketing
Respuesta
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narrowcasting
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boradcasting
Pregunta 73
Pregunta
in mass media, carefully monitoring content and eliminating messages that might offend viewers or sponsors
Respuesta
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self-censorship
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narrative complexity
Pregunta 74
Pregunta
in mass media, complicated plots and connections between characters, a blurring of reality and fantasy, and time that is not always linear or chronological.
Respuesta
-
narrative complexity
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self-censorship
Pregunta 75
Pregunta
signals carried over the airwaves from the station transmitter to a receiver.
Respuesta
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broadcasting
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narrowcasting
Pregunta 76
Pregunta
the expectation that media will serve certain needs
Respuesta
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media dependence
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third person effect
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user genreated content
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marketplace of ideas
Pregunta 77
Pregunta
the tendency to assume that negative media messages and bias have a much greater influence on other people than on oneself or people one thinks are like oneself
Respuesta
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media dependence
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third person effect
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marketplace of idea
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user generated content
Pregunta 78
Pregunta
songs, videos, and other content that individuals create an share publicly through mass media
Respuesta
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marketplace of idea
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user generated content
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media dependence
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third person effect
Pregunta 79
Pregunta
the open forum in which idea compete
Respuesta
-
user generated content
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third person effect
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marketplace of ideas
-
media dependence
Pregunta 80
Pregunta
the perspective that focuses not on what media does to us, but on what we do with media - that is, the way we make media choices (uses) to satisfy our needs and goals (gratifications).
Respuesta
-
uses and gratification perspective
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social cognitive theory
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cultivation theory
Pregunta 81
Pregunta
the theory that we learn behavior by watching the behaviors of those whom we have identified as models
Respuesta
-
social cognitive theory
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uses and gratification persective
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cultivation theory
Pregunta 82
Pregunta
the argument that a steady, long-term diet of heavy television viewing results in perceptions of reality that match the (distorted) view of reality presented on television
Respuesta
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cultivation theory
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social cognitive theory
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uses and gratification perspective
Pregunta 83
Pregunta
the idea the extensive media coverage of a particular issue will "set the agenda" for what issues people are thinking and talking about
Respuesta
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gatekeeper
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agenda setting
Pregunta 84
Pregunta
those organization and individuals who control the creation and distribution of information and entertainment.
Respuesta
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agenda setting
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gatekeeper
Pregunta 85
Pregunta
the valuable resources, such as information and support, that come from having connections and relationships among people
Respuesta
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social capital
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citizen journalist
Pregunta 86
Pregunta
reporting and commenting on local events by nonprofessional, non-journalist citizens
Respuesta
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citizen journalist
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social capital
Pregunta 87
Pregunta
the gap between the haves and the have-nots in terms of regular access to modern technology, especially broadband connections
Respuesta
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information overload
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digital divide
-
media literate
Pregunta 88
Pregunta
the difficulty in sorting through and making sense of vast amounts of information, created by the volume of messages made available by converging media
Respuesta
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information overload
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media literate
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digital divide
Pregunta 89
Pregunta
having an understanding of one's own media habits and critically evaluating and analyzing media sources and messages
Respuesta
-
media literate
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digital divide
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information overload
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