7213093
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace más de 7 años
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Pregunta 1
Pregunta
Which is an important aspect to consider when a business begins to assess its marketing information needs?
Respuesta
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Government
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Competition
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Production
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Technology
Pregunta 2
Pregunta
Sports or event organizations maintain marketing information systems to be able to perform which activity?
Respuesta
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Respond to customer need
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Develop a wide range of databases
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Distribute season tickets
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Modernize old and outdated facilities
Pregunta 3
Pregunta
By maintaining marketing information systems, sports or event organizations can estimate demand and identify market trends by tracking buying behavior and which other activity?
Respuesta
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Analyzing consumption patterns
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Establishing standards
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Tabulating quotients
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Qualifying distribution channels
Pregunta 4
Pregunta
Businesses often ask for the zip code of customers at the checkout counter to obtain what information?
Respuesta
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How often the customers visit the business
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A geographic area for a direct-mail campaign
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How much customers can pay for products
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The average age of customers
Pregunta 5
Pregunta
Knowing where customers are located can help a business decide on which component?
Respuesta
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The prices that are the most popular
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How to package products
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How to inventory stock
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Distribution channels to use
Pregunta 6
Pregunta
When assessing marketing-information needs, the first step that a business should take is to perform which activity?
Respuesta
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Select the research tools
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Analyze the restaurants
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Identify the issue or problem
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Conduct primary research
Pregunta 7
Pregunta
Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining which information?
A
B
Respuesta
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Target markets
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Competing products
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Demographics
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Business personnel
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