8441763
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace alrededor de 7 años
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Pregunta 1
Pregunta
Text message advertising is the most likely to be successful when the ads go through which action?
Respuesta
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Sent anonymously
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Delivered to the cell phone numbers of people interested in the product
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Randomly sent to a mass audience of cell phone subscribers
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Made lengthy in nature
Pregunta 2
Pregunta
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Respuesta
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Out-of-home
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Newspaper
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Directory
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Radio
Pregunta 3
Pregunta
Radio commercials are a form of advertising that is transmitted through which medium?
Respuesta
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Print
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Broadcast
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Web-based
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Out-of-home
Pregunta 4
Pregunta
Newspapers and magazines are categorized as which medium?
Respuesta
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Time
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Broadcast
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Publications
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Direct
Pregunta 5
Pregunta
Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?
Respuesta
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Direct mail
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Transit
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Newspaper
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Television
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