8441825
Descripción
Test por Chad Collins, actualizado hace más de 1 año
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Creado por Chad Collins
hace alrededor de 7 años
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Pregunta 1
Pregunta
What are the primary elements that businesses should include in a comprehensive promotional plan?
Respuesta
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Media placement specifications and costs
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Sales quotas and advertisement run dates
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Product pricing policies and industry analysis
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Competitor analysis and international advertising objectives
Pregunta 2
Pregunta
When identifying which promotional approaches to use, a business should perform which action?
Respuesta
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Try to use every approach possible
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Select a target market
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Copy what the competition is doing
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Choose those that match its image
Pregunta 3
Pregunta
Which is an example of a measurable objective that a business might include in its promotional plan?
Respuesta
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Distribute 500 flyers by March 1
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Design a new flyer
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Tell people about the business
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Run an ad in several newspapers
Pregunta 4
Pregunta
When beginning to develop a promotional plan, it is important for a business to perform which action?
Respuesta
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Compile a list of activities
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Decide on its promotional strategy
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Become an active networker
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Define its promotional goals
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