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Market Share Projection

Tips for Small Businesses

Determine Current Market Share

a company might determine the size of their market by calculating how many units all their customers could purchase in a given year

How Can a Company Project its Future Market Share

Determine Market Size

Determine Current Business Relative to Potential Business

calculate the potential consumption within the market

quantify its existing business

determin the amount of remai business

Determine current market share involves divid current business by total market size

 Market Size = current business (10,000 units) + potential business (30,000.00) = 40,000.00 units  Current Market share = current business/market size = 10,000/40,000 = 25%

determine how much of the remain business can steal from its competition

ask the following

What cost advantages do you have over the competition?

What advantage can you draw from competitors' mistakes?

Has new products

Marketing Improvement

What technological advantage does