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Chapter 11 Culture
Fichas del conjunto (8)
- 1What is CultureIn a sense, culture is a society's personality.
Culture is defined as the sum of learned beliefs, values and customs that serve to direct consumer behaviour of members of a society - 2The Invisible Hand of CultureImpact of culture is natural and automatic that its influence on behaviour is not obvious to people as culture is learnt over time.
It is only when we are exposed to people with different cultural values or customs than we realize how culture has moulded our behaviour - 3Culture Satisfies NeedsCulture offers order, direction and guidance in all phases of human problem solving by providing 'tried and true' methods of satisfying physiological, personal and social needs.
Cultural beliefs, values and customs continued to be followed as long as they yield satisfaction but when are no longer satisfactory, it is modified or replace.
Culture affects our thoughts, feelings, intentions, behaviours and attitudes - 43 Ways of Cultural LearningFormal Learning
Informal Learning
Technical Learning - 5Enculturation and AcculturationEnculturation: learning of one's own culture
Acculturation: learning of a new or foreign culture, especially important for companies expanding to foreign countries or to multinational markets - 6Culture is DynamicCulture must continually evolve if it is to function in the best interests of a society. Factors influencing cultural change:
- New technology
- Population shifts
- Resources Shortage
- Wards
- Changing Role of women (more educated and independent - 7Australian Core ValuesAustralia is a diverse country with variety of subcultures (religious, racial, regional, ethnic, economic groups) and is constantly changing in response to migration, economy, and technology.
Achievement
Benevolence
Conformity
Hedonism
Power
Security
Self-direction
Stimulation
Tradition
Universalism - 8Core Values for ServicesConsistency
Ease
Effectiveness
Efficiency
Responsiveness
Timeliness
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- Fichas sobre Chapter 11 Culture, creado por IngIng Hon el 02/12/2014.
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- IngIng Hon
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