19909706
Descripción
Fichas por tania queuche, actualizado hace más de 1 año
|
|
Creado por tania queuche
hace alrededor de 6 años
|
|
| Pregunta | Respuesta |
| 6 step process | LEARN (awareness, knowledge) FEEL (liking, preference) DO (conviction, purchase) |
| Stickiness factor (tipping point) | The message must makean impact. People have to notice the message and talk about it. |
| Power of context (tipping point) | The context influences the ability of people to respond to the message. Human beingstend to respond better the more personal the message is. |
| Law of the few (tipping point) | Somepeople mattermore thanotherswhenit comesto epidemics(wordof mouth) |
| Activity Bias | What if consumer would actually ourchase even without being exposed? |
¿Quieres crear tus propias Fichas gratiscon GoConqr? Más información.