| Pregunta | Respuesta |
| Party Identification | People learn their political attitudes through growing up and how they are influenced by parents and schools |
| Sociological | Social characteristics that influence participation e.g social class - working class expected to vote labour |
| Rational Choice | 'Shopping around' before voting. Acting in calculated and deliberate way and assessing parties on self interest at the time and perception of likely effect on their life |
| Dominant Ideology | Choices influenced my media misrepresentation. Likely to be swayed by what voters see, hear and read |
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