462159
Description
Mind Map by dottydiva96, updated more than 1 year ago
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Created by dottydiva96
over 10 years ago
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Media theory
- Manipulative
theory
- Mass media is controlled by the elite
that uses it with the sole purpose of
preserving it's own position
- Mass media is controlled by the elite
that uses it with the sole purpose of
preserving it's own position
- Hegemonic theory
- Those who work in the media have a
particular view due to their education,
age, social class etc and the
therefore write from a bias
persepective
- Those who work in the media have a
particular view due to their education,
age, social class etc and the
therefore write from a bias
persepective
- Pluralist theory
- What individuals choose to
watch and read is based upon
their own outlook and interests
- The media reflects opinion
rather than shapes it
- What individuals choose to
watch and read is based upon
their own outlook and interests
- Media influence
- Selective exposure
- We chose what we
expose ourselves to
- We chose what we
expose ourselves to
- Selective retention
- We remember
what is
important to us
- We remember
what is
important to us
- Selective perception
- We perceive
things in
different ways
- We perceive
things in
different ways
- Selective exposure
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