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Research Method
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- 1Research methods Given the relatively new and unexplored nature of the phenomenon – the launching of business ventures in low-income markets in developing countries – this study adopted an exploratory research strategy (Yin, 1984; Eisenhardt, 1989). Qualitative research, rather than traditional quantitative empirical tools, is particularly useful for exploring implicit assumptions and examining new relationships, abstract concepts, and operational definitions (Bettis, 1991; Weick, 1996). The objective was to conduct an analysis of firm strategies for low-income markets in emerging economies that would help to build theory on how companies successfully enter these business environments and to develop constructs that would facilitate future hypothesis testing (Eisenhardt, 1989). The initial research questions provided guidance for this study and helped us to identify meaningful and relevant activities (Yin, 1981). More specifically, this included collecting data on the background and sucand
development, knowledge transfer and sharing,
the leveraging of existing capabilities, and interorganizational relationships. The research was
conducted over a period of 3 years and involved
triangulation among a variety of different sources
of data including analysis of archival materials,
evaluation of both original and existing case
studies, and the conducting of formal and informal
interviews with managers at a number of MNCs
(Yin, 1984).
An exploratory methodology such as this has
been recognized as being particularly useful for
researchers interesting in examining strategies in
emerging economies (Hoskisson et al., 2000). In
addition, qualitative research has provided critical
insights into innovation (Galunic and Eisenhardt,
2001), entrepreneurship (Miner et al., 2001), and
alliances (Larson, 1991, 1992), as well as a variety
of other phenomena, such as social issues (Dutton
and Dukerich, 1991), organizational change (Smith
and Zeithaml, 1996), and proactive responsiveness
to
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- Business Models Fichas sobre Research Method, creado por Eric Frantom el 16/10/2016.
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- Eric Frantom
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