Fichas
Chapter 6
Fichas del conjunto (33)
- 1Consumer BehaviorRefers to the way people behave when buying an item
- 2Habitual Decision Making-Doesn't require thought
- Consumer brand loyalty
- Product is inexpensive - 3Limited Problem Solving-Consumer will review many options and compare prices
- Try on several options - 4Extended Problem Solving- Consumer doesn't know about product
- Long process
- Rare item and priced higher - 5Convenience Product- Purchased routinely
- Habitual deision making process used - 6Shopping Product- Takes time to make decision
- Limited problem solving - 7Specialty GoodTakes research and extensive thought
- 8Problem RecognitionA consumer realizes they have a need that's unmet
- 9Information SearchConsumer may search to get an idea to solve the need
- 10Evaluation of AlternativesConsumer narrows the choices, looks at pros and cons
- 11Purchase DecisionActually buying the product
- 12Post-Purchase Evaluation- Evaluate if need is met
- Cognitive dissonance - 13Cognitive DissonaceCustomer is unsure if they made the right decision
- 14Rational Buying Motive- Uses facts and logic
-Extensive information search - 15Emotional Buying Motive- Buys because of feelings
- Spends more time on alternatives - 16Patronage Buying Motive- Purchases because they're comfortable
- Decides quickly - 17Reference GroupThe group a person associates with and usually belong to
- 18Aspiration GroupThe group a person would like to be associated with and belong to; provides direction to a lifestyle or fashion
- 19Disassociated groupsA group which a person does not want to belong and will dress different from that group
- 20AcceptanceTo be accepted by aspiration/reference group
- 21Physical AttractionPeople want to be attractive and feel attractive
- 22Emotional NeedsRetail therapy
- 23Market SegmentDivides heterogeneous markerts into smaller customer divisions with relatively homogeneous characteristics
- 24Demographics- Age, gender, race, income, marital statud, occupation, education
- 25PsychographicsLiftestyle, personality, and values
- 26Product ParametersBenefits
Frequency of Use
Type of Product USe - 27Cohort GroupsGroups who are the same age and experienced the same events while growing up
- 28Cohort Groups AgesMature - before 1944
Baby Boomers - 1945-1965
Generation X - 1965 - 1976
Generation Y - 1977-1994 - 29GeographicalPeople who live in different areas need different products
- 30Focus Groups8-10 people
-Asked questions while being observed - 31Mail SurveySurvey sent home or to email
- 32Telephone SurveyConsumer is called at home to answer questions
- 33Mall Intercept SurveysWritten surveys given in a mall setting
Información
- Descripción
- Fashion Fichas sobre Chapter 6, creado por Jzahlee Norrington el 25/10/2016.
- Creado por
- Jzahlee Norrington
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