50. People Are More Motivated As They Get Closer to a Goal


Chapter: What Motivates People Point 50: People are More Motivated as they Get Closer to a Goal
Miranda Davis
Flashcards by Miranda Davis, updated more than 1 year ago
Miranda Davis
Created by Miranda Davis about 7 years ago

Resource summary

Question Answer
GOAL-GRADIENT EFFECT states that you accelerate your behaviour as you get closer to your end goal
POST-REWARD RESETTING PHENOMENON the circumstance where motivation significantly decreases after receiving a reward for reaching a goal.
REWARD PROGRAMS Give incentive to users or customers, as well as increase the happiness of those customers.
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