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Interaction Design - Cognition
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- 1What are the main components about Fogg's Model of Behaviour?There is a target behaviour that the user must act out. For this to happen, MOTIVATION, ABILITY and WELL-TIMED TRIGGERS must be presented to her at the same time.
- 2In Fogg's BM, what are some MOTIVATORS?− hope / fear
− pleasure / pain
− social acceptance / rejection - 3In Fogg's BM, what are some factors that affect ABILITY?− time
− money
− physical effort
− “brain cycles”
− social deviance
− non-routine - 4In Fogg's BM, what are some TRIGGERS?− spark: when trigger is designed in tandem with a motivational element. ex: texts that highlight fear or videos that INSPIRE hope.
− facilitator: for users that have high motivation but lack
ability. the goal is to make behaviour easier to perform.
− signal: when people have both the ability and the
motivation. Just serves as a reminder. - 5In Fogg's BM, what are things to keep in mind about TRIGGERS?-they must be well timed
-they must be presented both when a relatively high amount of motivation and ability is present
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- Fichas sobre Interaction Design - Cognition, creado por Cansu Sayici el 10/01/2017.
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- Cansu Sayici
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