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Lecture 2 Consumer Behaviour
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- 1A mood stateBiased judgement of products and services in that direction. People like things more when they are in a good mood
- 2Consumption SituationFactors over and above the characteristics of the person and of the product
- 3Situational EffectsWe tailor our purchases to specific occasions. We look to what we feel at the time, this plays a role in our decision. (Situational self-image)
- 4Time is a pressure cookerAnalytic in planning and monochronic in time style- shopping methodical manner- feel under pressure and conflict
- 5Time is a mapAnalytic planners have a future temporal orientation and polychromic time style. Research and comparison whilst shopping.
- 6Time is a mirrorAnalytic planners, polychromic orientation & past temporal orientation. Risk averse & loyal to brands they trust.
- 7Time is a riverSpontaneous planners, present focus. Under planned on short frequent impulse shopping trips.
- 8Time is a feastAnalytic planners with present temporal orientation use time to be consumed in pursuit of sensory pleasure. Motivated by hedonic and variety seeking desires.
- 9Point of Purchase StimuliDecision making apparently occurs when the shopper is in the purchasing environment. A POP can be: a demonstration, a coupon machine, free samples, etc.
- 10Consumer Satisfaction/ DissatisfactionThe way that consumers feel after they have bought the product
- 11Co-ConsumersPresence or absence from a purchase situation can effect the decisions made.
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- Fichas sobre Lecture 2 Consumer Behaviour, creado por annieellie el 05/05/2014.
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- annieellie
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