Fichas
Neuromarketing
Fichas del conjunto (2)
- 1Two main goals Neuromarketing->Understanding the underlying process (academic research)
How price affects the evaluation of a product
Celebrity effects in advertising
Compulsive buying behavior
->Assessing the quality of a marketing stimulus
(advertisement, brand, package, webpage, speech, …) -> (academic research and consultancy firms)
To learn something unique about marketing stimuli that we cannot learn from conventional research methods
To improve prediction
To use brain responses to improve the stimulus (i.e., product development process) - 2—
Información
- Descripción
- Fichas sobre Neuromarketing, creado por Alisha G el 17/04/2018.
- Creado por
- Alisha G · abr 2018
- Actualizado
- 17 abr 2018
- Visitas
- 1
- Valoración
Más sobre Consumer perception and neuromarketing