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Multinational Companies Flashcards
Fichas del conjunto (5)
- 1GlobalisationFirms expect to sell their products anywhere in the world. They are behaving as there is only one market in the whole world.
- 2MarketingSome firms have relied on effective marketing. For example Starbucks (low-tech firms) which have developed a successful brand at home and have exploited globally. They beat rivals through innovative marketing and heavy advertising to attract globally
- 3Advantages of Multinational Companies- Increase in income and employment
-Increase in tax revenue
-Increase in exports
-Transfer of technology
-Quality of human capital
-Enterprise development - 4Disadvantages of Multinational Companies- Environmental damage
- Exploitation of less developed countries
- Lack of accountability
- Repatriation of profits - 5—
Información
- Descripción
- Hereby are a set of flashcards that are key to multinational companies
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- 18martonop
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