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1outline the MSMMemory is comprised of three different stores-->sensory store, STM and LTM  attention and rehearsal explain how data is transferred
The Sensory stores constantly receive information but most of it doesn’t receive attention. Incoming data remains in the sensory store for a vey brief period.
If a person’s attention is focused on the sensory store, the data is then transferred to STM
Moving information from STM to LTM happens through rehearsal  the more the information is rehearsed the better it is remembered
2give evidence for the MSMSensory store -->Sperling found that when asked to report a complete grid of digits and letters, P’s recall was poorer than when asked to give one row only -->showing that information decays rapidly in the sensory store
Serial position effect  Glanzer and Cunitz found that P’s tend to remember words from the start of the list (a primacy effect- rehearsed and in LTM) and from the end of the list (a recency effect- still in STM) but were less good at recalling words at the end of the list.
Research has found that different areas of the brain are active in STM and LTM  prefrontal cortex active during STM tasks and hippocampus active when LTM is engaged