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Intangible assets concept map

The Methodology of Dividing Intangible Assets

The intangible assets can be classified in several ways

Intangible assets related to marketing: are assets used to promote products and services like marcs of products, factory certification, brands, and no-compete agreements or commercial design.

Intangible assets related to customer: represent the knowledge of customers or

suppliers, called property based on contracts; this category includes supply

contracts, advertising, licensing agreements but also customer contracts.

Intangible assets related to technologies: composed of intangible assets resulting

of intellectual property rights and know-how transfer.

Intangible assets related to artistic nature: come is general from the right of

various artworks or creations.

The managerial know-how covers all methodological knowledge management

The brand can transmit a guarantee of quality because it is

how the product or service is seen in the mind of clients.

The most important dimensions of intangible capital are the manner of relating,

the image of a product- represented by the brand and the knowledge resource.