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Planimetry

Is an instrument for measuring flat surfaces, it is used to plan physical areas, planograms are diagrams that illustrate where retail products should be displayed and their quantity to maximize customer purchases, shelf space and margins gain

Making a design of this is not very easy, here are some factors to consider:

Store planning

Visual merchandising

It is a tool to achieve sales, objectives and enhance the merchandise on the floor, it also helps us communicate with customers influencing the decision to buy, for this reason aspects such as color, signage, presentation of the merchandise, shelf, etc. seasonal displays are used to bring innovation to consumers, increasing in-store traffic and sales.

In order to have a good distribution of the products on the shelves, the objectives and needs of the stores must be taken into account, that is, when there are products to be liquidated, the distribution of the store changes, expanding the display area of these products. The space in the establishment is expensive, that is why it is necessary to know how to take advantage of the design of the store and the general appearance, they must attract the attention of the clients and encourage them to buy.

Floor space

Product placement

Traffic flow

This element is the one who locates the product creating harmony between the images of the store and the marketing purposes.

This factor is what allows us to monitor the customer through the store, determining their comfort, safety and space to move around.

Refers to the commitment to producers, taking into account the sales figures of both the individual product and promotions and seasonal considerations.

Grid layout

Free Flow-layout

Loop or racetrack layout

This type of design is normally used for specialized stores as it is very flexible and creates an informal and friendly environment, thus being able to differentiate merchandise items, product categories and departments.

An advantage generates impulse purchases and in turn profits, a disadvantage this design has an inefficient use.

This layout is useful for discount or department stores as it allows customers to walk around and browse the merchandise.

An advantage makes it easy to buy on impulse, a disadvantage is expensive to design, build and maintain.

This type of distribution is common in supermarkets and pharmaceutical retailers, since it is a linear shelving system where products can be arranged vertically or horizontally creating aisles in the store.

An advantage is efficient, convenient and strategic, a disadvantage it creates a repetitive linear pattern and this leads to it becoming monotonous.