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HOW TO PROMOTE DIGITAL TRANSFORMATION IN COLOMBIAN MEDIUM-SIZED ENTERPRISES?

Colombia Digital and Territorio Creativo, in collaboration with the BBVA Innovation Center and the ICT Ministry, reveal the figures of the advance of the digital revolution in the country's companies

Impact on the client Among the Colombian companies, the opinion is unanimous: the digital environment has changed the client, making it more demanding. It is a type of client that values, above price, excellence in service, personalization and exclusivity of experience.

impact on the processes of the organization and in the business Although there are few digital transformation projects already closed within the scope of the Colombian organization, future projects are widespread among half of the companies, which either have already launched new initiatives or are contemplating them

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