Store layout and planimetry: visual merchandising

PLANIMETRY

The target of planimetry is to create an effective display to catch the costumer’s attention and also a way to protect the stock from further damage caused by constant movement.

Aspects

Visual Merchandansing

Store Planning

Visual Merchandise is a tool to achieve sales, targets and enhance

merchandise on the floor

Distribution of products on shelves must be made in accordance with

the necessities and the stores’ objectives. It means that it changes permanently

ASPECTS FOR LAYOUT STORES

Floor space

Product placement

Floor space

This item needs to consider allocating the product in such a way that it creates harmony between the image store and merchandising purposes

This variable refers to the commitment with manufactures, regarding sales figures for individual product, promotions and seasonal considerations.

This factor refers to the customer’s tracking through the store. To analyze if it has provided comfort, security and enough space to move comfortabl

Grid layout

Loop or racetrack layout

Free Flow-wlayout

It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.

Loop or racetrack layout is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.

Free Flow-layouts are very flexible; they create an informal and friendly environment.