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problema de la transformación digital en colombiano empresas

It has been possible to identify that in Colombia that the increasing amount of information has become one of the main barriers to Digital Transformation, followed by the lack of adequate technologies to work at the speed of business and the concern for the privacy of data and cybersecurity.

price they pay for not adapting to digital transformation

1. Improvements in the customer experience stagnate and obviate.

2. They do not meet the prospects of customers towards companies.

3. They are within their comfort zone and lose capacity for growth.

4. They lose the opportunity to embrace new ways of organizing.

5. They lose ground in front of their competitors.

6. Increases the state of uncertainty against external agents.

7. They leave aside the digital competences of the digital transformation, such as customer orientation, the global vision of the digital strategy, the reduction of deadlines for decision-making, etc.

8. They lose business opportunities

9. Customer loyalty is less likely and slower.

10. No improvements in productivity are made.

11. Decision making is less effective

12. Teamwork is not encouraged.

13. Prices are high and there is little chance of reducing them.

14. They find it difficult to attract talent, who want to join the company.

A que le temen algunos empresarios

Digital transformation involves many points to take into account and many changes must be made in companies to achieve it. All this is necessary to offer personalized attention to the new digital client, it is no longer the future, it is the present and you have to start adapting the company to be able to compete in today's market. To achieve this change successfully, it is advisable to have suitable personnel

Steps to follow:

1. Digital products and ideas.

2. Definition and execution of the Customer Journey.

3. Productivity tools.

4. Training of employees for digital adaptation.

5. Digital operations.

6. Synchronization of channels and departments.

7. Automation of processes.

8. Analytics of services and customer feedback.

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