Audience profiling

Audience profiling

1. Psychographics

   • Our target audience will be part of the group named 'aspirers', as they will be wanting to copy the high fashion trends that are shown in magazines, but will not necessarily have the budget to spend on the clothing. This group is usually associated with a younger mainstream audience.

2. Demographics

   • They will be in the main group of C1, as they will be earning a reasonable amount of money but will not be very high up as they are only young and wouldn't have built up enough experience to be high up in a business. In the SOC classification system, they will more than likely be either a student, part time worker or low down in the work sector.

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