Introducing Evaluation

Introducing Evaluation

1. Evaluation

   • Why?
     • Well-designed products sell
   • What?
     • It depends
   • Where?
     • Laboratory
     • In the wild
     • Remote
   • When?
     • Formative evaluation
       • During design
     • Summative evaluation
       • Finished product

2. Types

   • User involved
     • Setting
       • Controlled
         • Laboratories
       • Natural
         • Field study
   • Not user involved
     • Predictions
     • Models

3. Issues to consider

   • Participant consent
   • Reliability
   • Validity
     • Ecological validity
   • Biases
   • Scope (Generalize)

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