Mapa mental
Business-buying process
Contenido del mapa
Business-buying process
Characteristics
- Initiators
- Users
- Influencers
- Deciders
- Buyers
- Gatekeepers
Buyphases
- Need/recognition
- Product specification
- Supplier and product search
- Evaluation of proposals
- Supplier selection
- Evaluation
Buyclasses
- New buy
- Modified buy
- Rebuy
Changed role of purchasing
- Strategic procurement
- Customer sophistication
- Increasing competition
- Strategic issues
Difference with consumer
- Planning
- Decision maker
- Support
- History
Información
- Descripción
- Mapa Mental sobre Business-buying process, creado por Julie Cremers el 23/09/2014.
- Creado por
- Julie Cremers
- Visitas
- 5
- Valoración