THE CONSUMER BEHAVIOUR

THE CONSUMER BEHAVIOUR

1. First stage of development

   • It is was known to as buyer behaviour
     • It is a reflection an emphasis on the interaction between consumers and producers

2. In the actuality

   • It's recognize that consumer behaviour is an ongoing process

3. A consumer is as a person who

   • Identifies a need or desire
   • Makes a purchase
   • Then disposes of the product

4. The consumers may be

   • Organizations
     • One person make the decisions in purchasing products that will be used by many.
   • Or groups
     • Group of people who will have a say in the various stages of the consumption process.

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