PLANIMETRY

PLANIMETRY

1. Is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps.

   • Planogram
     • Are diagrams of fixtures and products that illustrate where retail products should be displayed (usually on a store shelf.
       • Loop or racetrack Layout
         • Is useful for discount or departmental stores. They allow shoppers to walk and explore merchandise as they follow a perimeter traffic aisle.
           • Advantages
           • Disadvantages
             • This design -This layout is facilitates costly to design, impulse buying. construct and maintain.
   • Visual Merchandising
     • Is a tool to achieve sales, targets and enhance merchandise on the floor. Also, it is a mechanism to communicate with customers and influence their decisions to buy.
   • Store Planning
     • Distribution of products on shelves must be made in accordance with the necessities and the store’s objectives.
       • Brigitte Gómez y Cindy Leon
   • Grid Layout
     • This organization is common in supermarkets and pharmaceutical retailers. It consists in a linear system of shelving where fixtures can be arranged vertically or horizontally for creating aisles through the store.
       • Advantages  It permits better visibility of merchandise.  Design and cost are Disadvantages The linear pattern is repetitive and creates a monotonous environment.
         • Free Flow Layout
           • Are very flexible, they create an informal and friendly environment. Their purpose is to differentiate merchandise items, product categories and departments.
             • Advantages
               • It motivates shoppers to spend more time in the store and explore merchandise.
               • It generates sales and profits through impulse shopping.
             • Disadvantages
               • The space store has an inefficient use.
               • Traffic flow is not smooth and customers shopping patterns could be not predictable.