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1. Encoding

   • How We Encode
     • Automatic Processing
       • Parallel Processing
       • Unconscious
     • Effortful Processing
       • Conscious
       • Rehearsed
         • Spacing Effect
         • Serial Position Effect
   • What We Encode
     • Levels of Processing
       • Visual Encoding
         • Images
       • Acoustic Encoding
         • Sounds
       • Semantic Encoding
         • Meaningful
     • Visual Encoding
       • Imagery
       • Mneumonic Devices
     • Organizing Information for Encoding
       • Chunking
       • Hierarchies

2. Storage

   • Sensory Memory
     • Iconic Memory
       • Visual
     • Echoic Memory
       • Auditory
   • Working/ Short-Term Memory
   • Long-Term Memory
   • Storing Memories in the Brain
     • Synaptic Changes
       • Long-Term Potentiation (LTP)
         • Increase in synapse's firing potential
     • Stress Hormones and Memory
       • Flashbulb Memories
         • Clarity of specific events
     • Storing Implicit and Explicit Memories
       • Amnesia
       • Implicit Memory
         • Nondeclarative
         • Processed by other brain areas, including the cerebellum
       • Explicit Memory
         • Declarative
         • Processed in Hippocampus

3. Retrieval

   • Context Effects
     • Deja Vu
   • Retrieval Clues
     • Priming
   • Moods and Memories
     • Mood Congruent
   • 3 R's
     • Recognize
     • Relearn
     • Recall