Consumers Decision Process

Consumers Decision Process

1. Problem recognition

   • Nature of problem
     • Desired State
     • Actual State
     • Active problem
     • Inactive problem
   • Purchase Involvement
     • Low involvement
     • High Involment
   • Type of decision making
     • Habitual
     • Limited
     • Extended
   • Non factors affact
     • Non-factors affect decision making
   • Type of consumer's problems
     • Consumer's problems

2. Information search

   • Information Search