Comparison Shopping

Comparison Shopping

1. Consumers become overwhelmed

   • includes careful consideration

2. No matter the price, you always follow the same steps

   • Decide what exactly is needed before shopping
     • beneficial to ask others who own the same product if they are satisfied with the product's durability.
       • Better Business Bureau is a source of consumer information

3. The price of an item is typically very important

   • Prices vary greatly between products
     • Some products have costs other than the purchase price that need to be considered to prevent overspending.
       • Always look at the cost, you could come across other offers
       • The cost of item more in depth is often displayed
         • determine how the product will be used
           • Buy at the price that best fits your needs
             • Think about the cost per wear- the amount of times you'll use it compared to cost
               • Opportunity cost- something an individual gives up to receive something else