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Place

Descripción

Place Mapa Mental sobre Place, creado por james.bowditch el 02/09/2013.
james.bowditch
Mapa Mental por james.bowditch, actualizado hace más de 1 año
james.bowditch
Creado por james.bowditch hace más de 10 años
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Resumen del Recurso

Place
  1. Different Channels
    1. Wholesaling
      1. Retailing
        1. Direct Marketing
          1. Internet Marketing
            1. Vending
              1. Telephone Selling
                1. Franchising
                  1. Digital
                  2. Channel Management
                    1. Formulating a channel strategy
                      1. Designing the channel structure
                        1. Selecting Channel Members
                        2. Factors effecting channel strategy
                          1. Multiple Channels
                            1. Location of customers
                              1. Geographic/environmental
                                1. Storage, distribution, import, export costs
                                  1. Nature of goods/services
                                    1. Company Characteristics
                                      1. Competitive Characteristics
                                      2. Motivating and managing channels
                                        1. Channel Motivation
                                          1. Successful SCM
                                            1. Evaluating channel member performance
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