The Marketing Mix

Kayan Pang
Mind Map by Kayan Pang, updated more than 1 year ago
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The 4 Ps
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Resource summary

The Marketing Mix
1 Product
1.1 Product Portfolio/ mix
1.2 Product life cycle
2 Price
2.1 Growth factors affecting pricing decisions
3 Promotion
3.1 Promotional activities to enable growth
3.2 selecting the promotional mix
4 Place
4.1 Channels of distribution to enable growth
4.2 selecting channels of distribution
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