Chapter 41: Place

Question	Answer
distribution channels	a route taken by a product from the producer to customer
Types of direct selling	shopping parties telephone selling direct mail mail order catalogues door-to-door selling internet direct response advertisments
direct selling	where businesses sell their products directly to customers
retailer	business that buys goods from manufacturers and wholesalers and sells them in small quantities to consumers
types of retailing	independents super/hypermarkets multiples kiosks/street vendors department stores online retailers supermarkets market traders
wholesalers	a business that buys goods from manufacturers and sells them in smaller quantities to retailers
agent/ broker	an intermediary that brings together buyers and sellers
where are agents or brokers usually found?	insurance, flight and holiday companies
producer	a firm that supplies goods/services

Resource summary

	Created by 19leesia about 8 years ago