Buyer Behavior

Buyer Behavior

1. Attitude:Can be defined as the set of beliefs and emotions a consumer holds for a particular brand/product/service which determine the perceptions that consumers towards the former

2. Belief: A descriptive thought that a person holds about something

3. Business buyer behavior: The concepts of understanding the needs and wants of a bussiness and making apprplate purchases, which ultimately helps a company gets profit

4. Consumer buyer behavior: IS THE SUM TOTAL OF CONSUMER ATTITUDES PREFERENCES INTETIONS AND DECICIONS RECARDING THE CONSUMERS BEHAVIORS IN THE MARKET PLACE WHEN PURCHASING A PRODUCT OR SERVICE

5. Consumer market: market place consisting of household consumer who buy goods for individuals or family consumption

6. Culture. The set of basic values,perceptions, wants, and behaviors learned by a member of society from family and other important institutions

7. Groups: a NUMBER OF PEOPLE OR THNGS THATARE LOCATED CLOSE TOGETHER OR ARE CONSIDERED OR CLASSED TOGETHER

8. Learning:Changes in an individuals behavior arising from experencie

9. Lifestyle: A person´s pattern of living as expressed in his or her activities, interests, and opininons

10. Motive (or drive) A need that is sufficiently pressing to direct the person to seek satisfaction of the need

11. New Product: IS A PROCESS OF PROMOTING AND SELLING A PRODUCT TO A CUSTOMER

12. Opinion leaders: INDIVIDUAL OR ORGANIXATION THAT HAS THE ABILITY TO INFLUENCE PUBLIC OPINION ON THE SUBJECT MATTER FOR WHICH THE OPINION LEADER IS KNOWN

13. New Task:One purchase decicions that has not been done previously by the business as they did not have the need for a new product/task

14. Perception :The process by which people select, organize, and interpret information to form a meaninful picture of the world