Strategy analysis

Strategy analysis

1. Identify profit drivers and key risks

   • Industry analysis
     • Actual and potential competition
       • Rivalry among existing firms
         • Industry growth rate
         • concentration and balance of competitors
         • Degree of differentiation and switching costs
         • Scale/learning ecocnomies and fixed/variable costs ratio
         • Excess capacity and exit barriers
       • Treat of new entrants
         • Economies of scale
         • First mover advantage
         • Access to chanels of distribution and relationships
         • Legal barriers
       • Threat of subsitute products
     • Bargaining power of input and output markets
       • Bargaining power of buyers
         • Price sensitivity
         • Relative bargaining power
       • Bargaining of suppliers

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