CRADLE TO CRADLE

CRADLE TO CRADLE

1. It is clear that no one doubts that it is an ecological alternative that preaches:

   • reduce, avoid, minimize, sustain, limit, stop.

2. DESIGN

   • first sign of human intentions

3. WHY?

   • toxic substances

4. A question of design

   • INDUSTRIAL REVOLUTION
     • cradle to grave
     • fossil fuels
     • monocultures

5. Why Being “Less Bad” Is No good

   • Reduce pollution with very dangerous substances.
     • Reduce waste that is useless.
       • Stop filling holes with useful materials, where they can never be removed or used.

6. Michael Braungart y Willian McDonough

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