The consumer and attitudes.

The consumer and attitudes.

1. Attitudes

   • combination of beliefs
     • beliefs

2. Affect.

   • sentimientos hacia una marca

3. Behavioral intention

   • what you plan to do with the object

4. Attitude-consistent behavior.

   • • Ability
   • • Competing demands for resources
   • • Social influence.
   • • Measurement problems.

5. Change of affection

   • change of beliefs

6. Behavior change

   • he thinks he has a rational thought

7. change of belief

   • several approaches
     • change beliefs currently held
     • change the importance of beliefs
     • add beliefs
     • ideal change

8. one-sided or two-sided appeals

   • admit something negative
   • admit something positive from the competition

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